Restaurant Concept

OyBar

The Concept

This project started with an intense craving for oysters. My hometown of Memphis is famous for many things, but one thing it lacks is a contemporary, pop-in eatery that leans in on a theme. This fresh and friendly oyster bar design was my response to that need.

OyBar satiates your taste for fresh seafood and an unbeatable atmosphere.

The Inspiration

OyBar is moody and sensual like the sea. It will transport you to a luxurious world filled with glass pendants, pearlescent tile, layers and textures, strong feminine lines, and rich color.

The Process

 

The Final Logo

Calligraphic lines and plenty of negative space sets this logo apart. The wordmark and abstract shell shape can be separated to use on signage and print collateral while maintaining their integrity.

Next
Next

King Day Rebrand